Search Engine Optimization is een woord dat we steeds vaker horen. Iedereen lijkt ermee bezig te zijn, maar het goed doen is helaas niet voor iedereen weggelegd. Vrij logisch, tegenwoordig zijn er tal van dingen waar rekening mee moet worden gehouden. Google wordt steeds strenger, evenals zoekmachines als Bing en Yahoo. Bij VGI zijn we gespecialiseerd in het optimaliseren van websites voor zoekmachines. Je SEO-optimalisatie bij VGI neerleggen heeft tal van voordelen.
Nowadays, when people want to know something, they no longer go to someone who is knowledgeable, they just look it up. Google, or any other search engine, is your best friend. For that reason, being findable on a search engine is essential for many companies. Those who are found get the chance to show themselves.
Website optimization is therefore an important part of SEO. Your website should be organized in such a way that a search engine can easily understand and understand it. You have to make it as easy as possible for them, then they will reward you with better findability. It really is that simple.
That is our goal. What we will ensure is that you get as high as possible for certain search terms. How high you get in Google depends on several factors.
That differs per assignment. That is why we prefer to talk to you. Based on this, we can issue an advice with a corresponding cost estimate.
We can set up the SEO in the base once. But its effectiveness declines if it is not maintained or optimized. For both the basics and maintenance, you have come to the right place at VGI.
Next keywords, 'links' are also becoming increasingly well-known in the Netherlands. Also with the linking, we again look at customer convenience and relevance with an oblique eye. Backlinks are important in this. Backlinks are the links that point to your website on another page. If someone recommends your organization on a forum and mentions your website, you have a backlink.
The more backlinks you have, the more relevant you are in Google's eyes. If you now plan to place links to your own website everywhere, sooner or later you will come home from the rude awakening. Certain rules have been drawn up for this. When you stay within the lines, we call this white hat backlinks. Are you going out there? Then we are dealing with blackhat backlinks. At VGI we know how to build many and valuable backlinks organically and legally.
In addition to backlinks, internal links are also important. You must refer to other pages on your website in your pages by means of links. At the back of your website, a spider web must be created, as it were, all websites must be linked to each other. Search engines then see that the pages are relevant because they are linked to each other. Again: relevance is 'the key to success' in SEO!
STRUCTURED DATA AND SCHEME.ORG
Structured data from Schema.org must also be included. It also affects your SEO. Schema.org is an initiative of Google, Bing & Yahoo, the three largest search engines.
With this program you can more easily format HTML pages, which makes search engines happy again. These pages make it easier for them to read your website. They do this, for example, to make a snippet (preview). Again, we must make it as easy as possible for Google.
SEE WHICH PAGES DO GOOD AND WHICH SHOULD BE BETTER. WE ADJUST FURTHER ON THE BASIS OF THESE ANALYZES. SO YOUR WEBSITE WILL CONTINUE TO BE OPTIMIZED. REMEMBER: A WEBSITE IS NEVER COMPLETELY FINISHED.